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Experience the Message

Experience the Message Open the full-size image

Contributors

By Max Lenderman

Formats and Prices

Price

$21.99

Format

Format:

  1. Trade Paperback $21.99
  2. ebook $10.99

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around December 8, 2006. This date is subject to change due to shipping delays beyond our control.

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Experience the Message is an exciting guide to today’s revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer’s highly cluttered radar screen. This book reveals how today’s companies can use credible voices and sensory experiences to bring the brand — its essence and its benefits — to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.

Genre:

On Sale
Dec 8, 2006
Page Count
336 pages
Publisher
Basic Books
ISBN-13
9780786718832

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Max Lenderman

About the Author

Max Lenderman is Creative Director of GMR Marketing, one of America’s top sales promotion agencies. He has led successful experiential marketing campaigns for Tommy Hilfiger, Procter & Gamble, Unilever, The Bay, Alliance Atlantis, Absolut, DaimlerChrysler, and NASCAR Canada. Lenderman is a founding member of the International Experiential Marketing Association (IXMA), and writes frequently on marketing and business-related issues for Strategy magazine, and in his blog http://www.experiencethemessage.com. He lives in Chicago.

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