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The Design of Everyday Things Indian ed.

Revised and Expanded Edition

Contributors

By Don Norman

Formats and Prices

Price

$17.99

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around November 5, 2013. This date is subject to change due to shipping delays beyond our control.

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.

In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

On Sale
Nov 5, 2013
Page Count
368 pages
Publisher
Basic Books
ISBN-13
9780465055715

Don Norman

About the Author

Don Norman is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include Emotional DesignThe Design of Future Things, and Living with Complexity, and The Design of Everyday Things. He lives in Silicon Valley, California.

Learn more about this author