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3 Kings

Diddy, Dr. Dre, Jay-Z, and Hip-Hop's Multibillion-Dollar Rise

3 Kings Open the full-size image

Contributors

By Zack O’Malley Greenburg

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$14.99

Price

$18.99 CAD

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  1. ebook $14.99 $18.99 CAD
  2. Hardcover $29.00 $37.00 CAD
  3. Audiobook Download (Unabridged)

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around March 6, 2018. This date is subject to change due to shipping delays beyond our control.

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Tracing the careers of hip-hop’s three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z.

Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period.

Yet their fortunes have little to do with selling their own albums: between Diddy’s Ciroc vodka, Dre’s $3 billion sale of his Beats headphones to Apple, and Jay-Z’s Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls.

Hip-hop is no longer just a musical genre; it’s become a way of life that encompasses fashion, film, food, drink, sports, electronics and more — one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings — who all started their own record labels and released classic albums before moving on to become multifaceted businessmen — hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry.

These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O’Neal, 3 Kings tells the fascinating story of the rise and rise of the three most influential musicians in America.

Genre:

On Sale
Mar 6, 2018
Page Count
320 pages
Publisher
Little, Brown and Company
ISBN-13
9780316316552

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Zack O’Malley Greenburg

About the Author

Zack O’Malley Greenburg is the senior editor of media & entertainment at Forbes and the author of 3 Kings, Empire State of Mind, and Michael Jackson, Inc. His work has also appeared in the Washington Post,Billboard, Vibe, McSweeney’s, and Sports Illustrated. Zack has served as an expert source for NPT, BBC, MTV, and CBS’s 60 Minutes; as a speaker, he has appeared at SXSW, CES, TEDx, Harvard, and Yale. He lives in New York.

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