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Unleashing the Ideavirus

Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You.

Unleashing the Ideavirus Open the full-size image

Contributors

By Seth Godin

By Malcolm Gladwell

Formats and Prices

Price

$9.99

Price

$12.99 CAD

Format

Format:

  1. ebook $9.99 $12.99 CAD
  2. Trade Paperback $19.99 $25.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around November 1, 2001. This date is subject to change due to shipping delays beyond our control.

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The book that sparked a marketing revolution.

“This is a subversive book. It says that the marketer is not–and ought not to be–at the center of successful marketing. The customer should be. Are you ready for that?” –From the Foreword by Malcolm Gladwell, author of The Tipping Point.

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.

In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a “recipe” for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn’t want to hear it anymore from the traditional marketers.

Genre:

On Sale
Nov 1, 2001
Page Count
234 pages
Publisher
Hachette Books
ISBN-13
9780786870455

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Seth Godin

About the Author

SETH GODIN is a bestselling author, entrepreneur and agent of change. His book Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on The New York Times business book bestseller list. He lives in Westchester County, New York.

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Malcolm Gladwell

About the Author

Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the cofounder of Pushkin Industries, an audio-content company that produces Revisionist History, among other podcasts and audiobooks. He was born in England, raised in Canada, and lives outside New York with his family and a cat named Biggie Smalls.

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