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Winning at New Products
Creating Value Through Innovation
Contributors
Formats and Prices
Price
$29.99Price
$34.50 CADFormat
Format:
- Trade Paperback $29.99 $34.50 CAD
- ebook $16.99 $21.99 CAD
- Audiobook Download (Unabridged)
- Trade Paperback $24.99 $30.99 CAD
This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around July 12, 2011. This date is subject to change due to shipping delays beyond our control.
Also available from:
“This is a must read. There’s so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully.” — Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
- On Sale
- Jul 12, 2011
- Page Count
- 408 pages
- Publisher
- Basic Books
- ISBN-13
- 9780465025787
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