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Attitudes And Persuasion
Classic And Contemporary Approaches
Contributors
By John T Cacioppo
Formats and Prices
Price
$54.00Format
Format:
- Trade Paperback $54.00
- ebook $33.99
This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around January 26, 1996. This date is subject to change due to shipping delays beyond our control.
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This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.
Genre:
- On Sale
- Jan 26, 1996
- Page Count
- 336 pages
- Publisher
- Avalon Publishing
- ISBN-13
- 9780813330051
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