Decoding the World

"Like being a fly on the wall of the world's most interesting dinner party. Spectral, scary, stupefying, and yet strangely optimistic, DECODING THE WORLD is a journey through the weirdness and wondrousness of the natural world, and our precarious place within it. Required reading for restless times."

"YES! This is it. The Big Book of Answers you've been looking for. It's kind and funny. It explores and explains. Think of it as a guide book to the human animal for the 21st century."

"Fascinating and terrifying. Gupta and Bronson bring biotech to the people, demystifying the anxieties of our fraught and fragile times."

"DECODING THE WORLD is an absolute delight. Bronson and Gupta have tackled complex, often daunting scientific topics and made them come alive for the reader in a way that amuses and enthralls, while also delivering some urgent calls to action. This is one of the most creative, entertaining, and inspiring looks into the future that you will ever find."

"Buddy stories have led to number of Hollywood classics, ranging from The Odd Couple to 48 Hours. In DECODING THE WORLD, Po Bronson and Arvind Gupta take us several hundred miles up the California coast for a new buddy story that uncovers the biotech startup world. In these tales of friendship and exploration, Bronson and Gupta show us how biological engineering is emerging as a dominant technology of this century, one that will help change our world for the better."

"In DECODING THE WORLD, [the authors deliver]...bold visions for the future...Their experiences fuel interesting discussions about pressing issues and trailblazing science. [And] ask us to rethink everything from government sugar subsidies to the ways we test for disease."

"These two headed off to explore knowledge, invention, art, superstition, maybe even salvation and have emerged with what looks like the planet's first atlas of apocalypse avoidance."