Roadside MBA
Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
Contributors
By Paul Oyer
By Scott Schaefer
Formats and Prices
Price
$28.00Price
$35.00 CADFormat
Format:
- Hardcover $28.00 $35.00 CAD
- ebook $13.99 $17.99 CAD
- Audiobook Download (Unabridged)
- Trade Paperback $16.99 $22.99 CAD
This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around June 10, 2014. This date is subject to change due to shipping delays beyond our control.
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While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.
Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss.
- On Sale
- Jun 10, 2014
- Page Count
- 304 pages
- Publisher
- Business Plus
- ISBN-13
- 9781455598892
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