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Monopoly Television

Mtv's Quest To Control The Music

Contributors

By Jack Banks

Formats and Prices

Price

$41.00

Format

Trade Paperback

Format:

Trade Paperback $41.00

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around May 10, 1996. This date is subject to change due to shipping delays beyond our control.

In August 1981, Music Television—now popularly known as MTV—was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV.Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society.

On Sale
May 10, 1996
Page Count
304 pages
Publisher
Avalon Publishing
ISBN-13
9780813318219

Jack Banks

About the Author

Jack Banks is assistant professor of communication at the University of Hartford.

Learn more about this author