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Unthinking

The Surprising Forces Behind What We Buy

Contributors

By Harry Beckwith

Read by L. J. Ganser

Formats and Prices

Price

$26.98

Price

$29.98 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around January 26, 2011. This date is subject to change due to shipping delays beyond our control.

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What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck’s? Why, after every other plea failed, did “Click It or Ticket” get people to buy the idea of fastening their seat belts?

To paraphrase Don Draper’s character on the hit show Mad Men, “What do people want?” What is the new American psyche, and how do America’s shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

On Sale
Jan 26, 2011
Publisher
Hachette Audio
ISBN-13
9781607886235

Harry Beckwith

About the Author

Harry Beckwith heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.

Learn more about this author