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Selling the Invisible

A Field Guide to Modern Marketing

Selling the Invisible Open the full-size image

Contributors

By Harry Beckwith

Formats and Prices

Price

$18.99

Price

$24.99 CAD

Format

Format:

  1. Trade Paperback $18.99 $24.99 CAD
  2. ebook $10.99 $13.99 CAD
  3. Audiobook Download (Abridged) $14.99
  4. Audiobook CD (Abridged) $16.98 $19.75 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around March 20, 2012. This date is subject to change due to shipping delays beyond our control.

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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don’ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.

Genre:

On Sale
Mar 20, 2012
Page Count
272 pages
Publisher
Grand Central Publishing
ISBN-13
9780446672313

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Harry Beckwith

About the Author

Harry Beckwith heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.

Learn more about this author