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The Tastemakers

Why We're Crazy for Cupcakes but Fed Up with Fondue

The Tastemakers Open the full-size image

Contributors

By David Sax

Formats and Prices

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$10.99

Format

Format:

  1. ebook $10.99
  2. Trade Paperback $21.99

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around May 20, 2014. This date is subject to change due to shipping delays beyond our control.

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Tastemaker, n. Anyone with the power to make you eat quinoa.

Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow cooler. Chia seeds, after a brief life as a novelty houseplant and I Love the ’80s punchline, are suddenly a superfood. Not long ago, that same distinction was held by pomegranate seeds, aç berries, and the fermented drink known as kombucha. So what happened? Did these foods suddenly cease to be healthy a few years ago? And by the way, what exactly is a “superfood” again?

In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: Where they come from, how they grow, and where they end up. Traveling from the South Carolina rice plot of America’s premier grain guru to Chicago’s gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate. On his journey, he meets entrepreneurs, chefs, and even data analysts who have made food trends a mission and a business. The Tastemakers is full of entertaining stories and surprising truths about what we eat, how we eat it, and why.

Genre:

On Sale
May 20, 2014
Page Count
336 pages
Publisher
PublicAffairs
ISBN-13
9781610393164

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David Sax

About the Author

David Sax is a writer, reporter, and speaker who specializes in business and culture. His book The Revenge of Analog was a #1 Washington Post bestseller, was selected as one of Michiko Kakutani’s Top Ten books of 2016 for the New York Times, and has been translated into six languages. He is also the author of three other books: Save the Deli, which won a James Beard award, The Soul of an Entrepreneur, and The Tastemakers. He lives in Toronto.

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