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The Secret Lives of Customers
A Detective Story About Solving the Mystery of Customer Behavior
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Formats and Prices
Price
$18.99Price
$23.99 CADFormat
Format:
- Trade Paperback $18.99 $23.99 CAD
- ebook $16.99 $21.99 CAD
- Hardcover $26.00 $33.00 CAD
- Audiobook Download (Unabridged) $18.99
This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around May 9, 2023. This date is subject to change due to shipping delays beyond our control.
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In an entertaining detective story, David Scott Duncan tells the tale of Tazza, a fictional regional chain of Boston-based cafes trying to go big time. The only problem: sales are declining at several key stores and they can’t figure out why. The cast of characters include Cate Forrest, Tazza’s CEO, Alex Baker, a “market detective,” Jordan Sims, a young computer whiz at Tazza, and Ed Amato, the “Mayor” of Tazza-their most loyal customer-who has stopped visiting their stores. Eventually, Jordan discovers why the “Mayor” has fired Tazza, a revelation that leads to the “a-ha moment” that enables the company to get its ship in order.
Through this parable, Duncan shows that until a company understands why customers “hire” and “fire” them, they literally know nothing. Ending with practical tools to help anyone learn craft of understanding customers, The Secret Life of Customers will help anyone get in tune with what customers want, today and in the future.
- On Sale
- May 9, 2023
- Page Count
- 224 pages
- Publisher
- PublicAffairs
- ISBN-13
- 9781541774506
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