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Sensemaking

The Power of the Humanities in the Age of the Algorithm

Sensemaking Open the full-size image

Contributors

By Christian Madsbjerg

Formats and Prices

Price

$28.00

Price

$36.50 CAD

Format

Format:

  1. Hardcover $28.00 $36.50 CAD
  2. ebook $14.99 $19.99 CAD
  3. Audiobook Download (Unabridged)

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around March 21, 2017. This date is subject to change due to shipping delays beyond our control.

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Based on his work at some of the world’s largest companies, including Ford, Adidas, and Chanel, Christian Madsbjerg’s Sensemaking is a provocative stand against the tyranny of big data and scientism, and an urgent, overdue defense of human intelligence.

Humans have become subservient to algorithms. Every day brings a new Moneyball fix–a math whiz who will crack open an industry with clean fact-based analysis rather than human intuition and experience. As a result, we have stopped thinking. Machines do it for us.

Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous. Blind devotion to number crunching imperils our businesses, our educations, our governments, and our life savings. Too many companies have lost touch with the humanity of their customers, while marginalizing workers with liberal arts-based skills. Contrary to popular thinking, Madsbjerg shows how many of today’s biggest success stories stem not from “quant” thinking but from deep, nuanced engagement with culture, language, and history. He calls his method sensemaking.

In this landmark book, Madsbjerg lays out five principles for how business leaders, entrepreneurs, and individuals can use it to solve their thorniest problems. He profiles companies using sensemaking to connect with new customers, and takes readers inside the work process of sensemaking “connoisseurs” like investor George Soros, architect Bjarke Ingels, and others.

Both practical and philosophical, Sensemaking is a powerful rejoinder to corporate groupthink and an indispensable resource for leaders and innovators who want to stand out from the pack.

Genre:

On Sale
Mar 21, 2017
Page Count
240 pages
Publisher
Hachette Books
ISBN-13
9780316393249

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Christian Madsbjerg

About the Author

Christian Madsbjerg is a founder of ReD Associates and the Director of its New York office. ReD is a strategy consulting company based in the human sciences and employs anthropologists, sociologists, art historians, and philosophers. Christian studied philosophy and political science in Copenhagen and London. He lives in New York City.

Learn more about this author