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All about Them
Grow Your Business by Focusing on Others
Contributors
By Bruce Turkel
Foreword by Bob Burg
Formats and Prices
Price
$16.99Price
$21.99 CADFormat
Format:
- ebook $16.99 $21.99 CAD
- Hardcover $24.99 $32.50 CAD
This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around September 6, 2016. This date is subject to change due to shipping delays beyond our control.
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The best companies and most successful salespeople live by a three-word mantra—”all about them”—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world’s greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the “All about Them” principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.
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Jim Pawlak's “Biz Books” column, 8/21/16
“Turkel identifies the dynamics of today's consumer…He speaks to the emotional part of the buying experience.”
- On Sale
- Sep 6, 2016
- Page Count
- 312 pages
- Publisher
- Balance
- ISBN-13
- 9780738219219
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