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Inside Apple

How America's Most Admired--and Secretive--Company Really Works

Inside Apple Open the full-size image

Contributors

By Adam Lashinsky

Read by Adam Lashinsky

Formats and Prices

Price

$26.98

Price

$29.98 CAD

Format

Format:

  1. Audiobook CD (Unabridged) $26.98 $29.98 CAD
  2. ebook $11.99 $15.99 CAD
  3. Audiobook Download (Unabridged)
  4. Trade Paperback $19.99 $25.99 CAD
  5. Mass Market $7.99
  6. Audiobook CD (Unabridged) $14.98 $16.50 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around January 25, 2012. This date is subject to change due to shipping delays beyond our control.

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Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.


If Apple is Silicon Valley’s answer to Willy Wonka’s Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the “DRI” (Apple’s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

Genre:

On Sale
Jan 25, 2012
Publisher
Hachette Audio
ISBN-13
9781611130959

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Adam Lashinsky

About the Author

Lashinsky is a Senior Editor At Large for Fortune Magazine, where he covers technology and finance. He is also a Fox News contributor and frequent speaker and moderator. Prior to joining Fortune, Lashinsky was a columnist for TheStreet.com and the San Jose Mercury News. He lives in San Francisco with his wife and daughter.

Learn more about this author