About the Author
Jim Hopkinson is a Marketing Director at Condé Nast Digital, working on the online marketing, analytics, and social media strategy for brands such as Wired. He hosts a popular marketing blog and podcast called The Hopkinson Report, which mixes entertaining coverage of new media marketing trends, interviews with entrepreneurs, and analysis of companies driving the growth of the digital age. His energetic and passionate approach has been called “audible caffeine.”
Jim also teaches a class called Social Media: Strategies for Marketing Success at New York University, enjoys serving as a mentor for young business professionals, and was named one of min’s “Top 21 Social Media Superstars” in 2009. An avid sports fan, prior to Condé Nast Jim spent 8 years at ESPN, first as a technical producer in Seattle, then as an online marketer for ESPN.com and Mobile ESPN in New York City. Before ESPN, he was the third employee at a Boston-based multimedia startup that pioneered the use of MPEG video within interactive applications. Jim has a BS in Business Administration from Bryant College.
